Overview & Who We Are
Homeowner Turf Direct (“we,” “us,” “our”) is a veteran-owned landscaping company based in Wildomar, California. We provide landscaping, artificial turf installation, hardscaping, concrete services, retaining wall construction, irrigation, drainage solutions, and related outdoor services to residential and commercial customers in Wildomar and the greater Southern California region.
This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at homeownerturfdirect.com (the “Website”), contact us by phone or form, or otherwise interact with our business.
By using our Website or submitting your information through any of our contact forms, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of our Website.
We do not sell your personal information. We collect only what we need to communicate with you, provide you with a quote or service, and improve our business. We do not engage in behavioral advertising that relies on the sale of your personal data.
Information We Collect
We collect personal information from and about you in the following ways:
2.1 — Information You Provide Directly
When you fill out a contact form, request a quote, submit a survey, or call us, you may provide:
- Identifiers: First and last name, email address, phone number, and home/project address.
- Project Details: Description of your landscaping project, property type, square footage, preferred services, and timeline preferences.
- Communications: Any messages, questions, or feedback you submit through our forms or share with us by phone or email.
2.2 — Information Collected Automatically
When you visit our Website, we and our third-party service providers may automatically collect:
- Device & Browser Data: IP address, browser type and version, operating system, device type (desktop/mobile/tablet), and screen resolution.
- Usage Data: Pages viewed, time spent on pages, links clicked, referring URL (the website that linked you to ours), and navigation paths through our site.
- Approximate Location: General geographic location inferred from your IP address (typically city or region level — not precise GPS data).
- Cookies and Similar Technologies: Session identifiers, analytics identifiers, and advertising pixels. See Section 5 for full details.
2.3 — Information from Third Parties
- Advertising Platforms: If you clicked one of our Meta (Facebook/Instagram) or Google ads before visiting our site, those platforms may share limited campaign interaction data with us (e.g., which ad led you to us) for attribution and campaign optimization purposes.
- Review Platforms: If you leave us a public Google review, that information is shared according to Google’s own privacy policy. We may display your review on our website; we do not store it independently in a private database.
2.4 — Categories of Personal Information (CCPA Reference)
| Category | Examples | Do We Collect? |
|---|---|---|
| Identifiers | Name, email, phone, IP address, postal address | Yes |
| Customer Records | Service request details, project scope, quotes requested | Yes |
| Internet / Network Activity | Pages visited, time on site, browser/device info, clicks | Yes |
| Geolocation (Approximate) | City/region derived from IP address only | Yes (IP-level only) |
| Inferences | Service preferences inferred from browsing behavior | Limited |
| Sensitive Personal Information | Social Security numbers, financial account data, racial/ethnic origin, health data | No |
| Biometric Data | Fingerprints, face scans, voice prints | No |
How We Use Your Information
We use the personal information we collect for the following purposes:
- To Respond to Your Inquiries: When you submit a contact form or call us, we use your contact information to follow up with you, answer your questions, and provide a free estimate.
- To Schedule and Perform Services: We use your name, address, and project details to schedule site visits, prepare quotes, and complete landscaping services at your property.
- To Send Service-Related Communications: We may contact you about the status of your project, scheduling updates, or follow-up after service completion.
- To Send Marketing Communications: With your consent (or as permitted by applicable law), we may send promotional emails or SMS messages about our services, seasonal offers, or new service launches. You may opt out at any time — see Section 7.
- To Improve Our Website and Services: We use analytics data to understand how visitors use our website, identify high-traffic pages, diagnose technical problems, and improve the content and user experience we offer.
- To Measure Advertising Effectiveness: We use pixels and conversion tracking from Meta and Google to understand which of our ads are generating inquiries, and to optimize our advertising spend.
- To Comply with Legal Obligations: We may process or retain your information as required by California or federal law, including in response to lawful subpoenas, court orders, or government requests.
- To Protect Our Rights and Business: We may use information to investigate suspected fraud, enforce our agreements, or protect the safety of our employees and customers.
We do not use your personal information for automated decision-making that produces legal or similarly significant effects, or for purposes unrelated to our landscaping services and business operations.
Cookies & Tracking Technologies
We use cookies, pixels, and similar technologies to operate our Website and understand how it is used. A “cookie” is a small text file placed on your device by a website. “Pixels” (also called web beacons or tracking pixels) are tiny, invisible images embedded in web pages or emails that signal when a page or email has been opened.
Managing Your Cookie Preferences
You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect your experience on our Website. You may also opt out of interest-based advertising through:
- Google: adssettings.google.com
- Meta (Facebook): facebook.com/ads/preferences
- Network Advertising Initiative: optout.networkadvertising.org
- Digital Advertising Alliance: optout.aboutads.info
Third-Party Services We Use
Our Website integrates with the following third-party platforms. Each operates under its own privacy policy, and we encourage you to review them:
Google Analytics & Google Ads
Used to measure website traffic, user behavior, and advertising performance. Data is processed under Google’s Privacy Policy and Data Processing Terms. IP anonymization is enabled where available.
Meta (Facebook) Pixel
Used to track conversions from our Facebook and Instagram ads and to enable retargeting. Governed by Meta’s Data Policy. You can manage ad preferences at facebook.com/ads/preferences.
LeadConnector / Homeowner Turf Direct (CRM)
Our contact forms and survey widgets are powered by LeadConnector (Homeowner Turf Direct). When you submit a form, your data is sent to and stored in this platform so we can follow up with you. Governed by Homeowner Turf Direct’s Privacy Policy.
Google Maps
We embed Google Maps on our Website to display our service areas. When you interact with the map, Google may collect information subject to Google’s Privacy Policy.
Google Reviews
We link to and may display Google Review content on our Website. Reviews are public and governed by Google’s Privacy Policy. We do not control what you share in a public review.
Google Fonts & Font Awesome
Our Website loads fonts from Google Fonts and icons from Font Awesome CDN. These services may log your IP address when your browser requests font files. See their respective privacy policies.
California Privacy Rights (CCPA / CPRA)
If you are a California resident, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) grants you the following rights with respect to your personal information. We are committed to honoring these rights.
Right to Know
You have the right to request that we disclose what personal information we have collected about you, the categories and sources of that information, the business purpose for collecting it, and the categories of third parties with whom we shared it.
Right to Delete
You have the right to request that we delete your personal information. We will comply unless we need to retain it for specific legal, contractual, or operational purposes (e.g., an active service relationship or legal obligation).
Right to Correct
You have the right to request that we correct inaccurate personal information we hold about you. We will use commercially reasonable efforts to correct the information upon receiving a verifiable request.
Right to Opt-Out of Sale/Sharing
You have the right to opt out of the sale or sharing of your personal information. As noted above, we do not sell or share personal information for cross-context behavioral advertising. No action is required to exercise this right with us.
Right to Limit Use of Sensitive PI
You have the right to limit our use of sensitive personal information to what is necessary to provide our services. We do not collect sensitive personal information as defined under CPRA (e.g., SSNs, financial accounts, health data, precise geolocation).
Right to Non-Discrimination
We will not discriminate against you for exercising any of your privacy rights. Exercising your rights will not affect the quality or price of our services, and we will never deny services to you as a result of a privacy request.
How to Submit a Privacy Rights Request
To exercise any of the rights listed above, please contact us using one of the methods in Section 13 below. We will verify your identity before processing your request (typically by confirming your name, email, and/or phone number on file). We will respond to verifiable requests within 45 days as required by California law, with a possible extension of an additional 45 days when reasonably necessary.
Authorized Agents
A California resident may designate an authorized agent to submit privacy rights requests on their behalf. To use an authorized agent, the agent must provide written authorization signed by you, and we may require you to verify your identity directly with us to confirm the agent’s authority.
Shine the Light (California Civil Code § 1798.83)
California residents may request information once per calendar year about our disclosure of personal information to third parties for their direct marketing purposes. As stated in this policy, we do not disclose your personal information to third parties for their direct marketing purposes. To make a Shine the Light request, contact us at (951) 471-5129.
If you have received a marketing email or SMS from us and wish to unsubscribe, click the “Unsubscribe” link in any email we send, reply STOP to any SMS, or contact us directly at (951) 471-5129. We will process your opt-out promptly and within the timeframes required by California and federal law (CAN-SPAM, TCPA).
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. Our general retention practices are:
| Type of Data | Retention Period | Reason |
|---|---|---|
| Contact & Lead Inquiry Records | Up to 3 years from last interaction | Business records, potential future service inquiries, and follow-up communications |
| Active Customer Records | Duration of the customer relationship + up to 5 years | Service history, warranty documentation, legal compliance |
| Invoices & Financial Records | 7 years | California and federal tax law requirements |
| Website Analytics Data | Up to 26 months (Google Analytics default) | Website performance analysis and improvement |
| Marketing Communications Records | Up to 3 years, or until opt-out + 30 days | Campaign analysis; opt-out records retained indefinitely for compliance |
| Privacy Rights Request Records | Minimum 2 years | Legal compliance and documentation under CCPA/CPRA |
When personal information is no longer needed, we securely delete or anonymize it in accordance with our data disposal practices.
Data Security
We take the security of your personal information seriously and implement commercially reasonable administrative, technical, and physical safeguards to protect it from unauthorized access, use, disclosure, alteration, or destruction. These measures include:
- HTTPS Encryption: All data transmitted between your browser and our Website is encrypted using TLS (Transport Layer Security).
- Access Controls: Personal information stored in our CRM and business systems is accessible only to authorized employees and contractors who need it to perform their job functions.
- Third-Party Security Standards: We use platforms (Homeowner Turf Direct, Google) that maintain their own industry-standard security programs, including SOC 2 compliance and encryption at rest.
- Password and Account Security: Our team uses strong, unique credentials and, where available, multi-factor authentication to access business systems.
Despite our best efforts, no security system is impenetrable. We cannot guarantee the absolute security of information transmitted over the internet. If you have reason to believe your interaction with us has been compromised, please contact us immediately at (951) 471-5129.
Children’s Privacy
Our Website and services are directed to adults (18 years of age and older) who are property owners, renters, or authorized decision-makers for landscaping services. Our Website is not intended for use by children under the age of 13.
We do not knowingly collect personal information from children under 13. If you are a parent or guardian and you believe we have inadvertently collected personal information from a child under 13, please contact us immediately at (951) 471-5129 and we will promptly delete that information from our records.
We also do not knowingly sell or share personal information of consumers between the ages of 13 and 16 without their affirmative opt-in consent, as required by California law.
External Links & Third-Party Websites
Our Website may contain links to external websites, including our Google Business Profile, Google Review links, and social media profiles (Facebook, Instagram). These external sites are not operated by Homeowner Turf Direct and are governed by their own privacy policies.
We are not responsible for the privacy practices, content, or security of any third-party website. We encourage you to review the privacy policy of any website you visit before providing personal information.
Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our business practices, applicable law, or the services we offer. When we make material changes, we will update the “Last Updated” date at the top of this page.
For significant changes that materially affect how we use your personal information, we may provide additional notice — such as a banner on our homepage or a direct notification to customers who have provided their email address — at our discretion.
Your continued use of our Website after any changes to this Privacy Policy constitutes your acceptance of the updated policy. We encourage you to review this page periodically.
Contact Us — Privacy Requests & Questions
If you have questions about this Privacy Policy, wish to exercise your California privacy rights, want to opt out of marketing communications, or believe we may have inadvertently collected information from a minor, please contact us using any of the methods below:
Homeowner Turf Direct — Privacy Contact
We will respond to verifiable requests within 45 days as required by California law.
This Privacy Policy was last updated on August 29, 2026. For the most current version, always refer to the published policy at homeownerturfdirect.com/privacy-policy. This policy does not constitute legal advice. Homeowner Turf Direct recommends consulting a licensed California attorney for specific legal guidance regarding data privacy obligations.
